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Prada Flagship Store façade, Dubai (United Arab Emirates) – Milan Ingegneria

Prada Flagship Store façade, Dubai (United Arab Emirates)

Prada inaugurates its new flagship store in Dubai at the Dubai Mall’s Fashion Avenue, the extension dedicated to the most prestigious luxury brands, characterized by a unique visual identity. 

Tensoforma, with the consultancy of Milan Ingegneria, realizes the external facade, conceived as a tribute to the French-Venezuelan artist Carlos Cruz-Diez as a kinetic artwork composed of imposing gold and silver backlighted metal blades.

The installed modules produce a change in the color spectrum depending on the intensity of the light and the movement of the observers.

Client

Tensoforma

Date

2017

Project

Prada