Trade

Prada Flagship Store Façade

Dubai | United Arab Emirates

PROJECT DETAILS

City
Dubai
Country
United Arab Emirates
Customer
Tensoforma
Architectural design
Prada
Period
2017
Services Provided
Structure design
Sector
Trade
Construction technique
backlit metal blades

A unique visual identity

Inspired by the French-Venezuelan artist Carlos Cruz-Diez, in whose works color is an autonomous reality in constant change, the façade of Prada's Flagship Store is a kinetic work of art composed of imposing backlit gold and silver metal blades.

Prada opens its new Flagship Store in Dubai at the Dubai Mall's Fashion Avenue, an area dedicated to the most prestigious luxury brands, and which features a unique visual identity.
Each brand has chosen its own iconic and representative language for its facade.
The modules installed on Prada's facade, produce a change in the color spectrum depending on the intensity of light and the movement of observers.

Façade engineering

The opaque portion of the facade consists of framed panels, attached to vertical mullions, which can be divided into two distinct types, differing in the distance between the mullions; in one case the maximum distance is 1.30 m, while in the other it is 1.05 m.
Horizontal bracing was added to the façade structure to counteract the transverse action of the wind.
The glazed portion consists of curved glass panes attached to vertical posts, 2.45 m apart.

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