Trade

Tiffany & Co. Flagship Store Façade

Dubai | United Arab Emirates

PROJECT DETAILS

City
Dubai
Country
United Arab Emirates
Customer
The Dubai Mall
Architectural design
SANAA
Period
2022-2023
Services Provided
Structure Design | BIM
Sector
Trade
Construction technique
glass, aluminum

A facade as bright as a diamond

Inside the Dubai Mall, a facade composed of 15,000 crystal cubes welcomes visitors to Tiffany&Co.'s new Flagship Store. A dynamic aluminum and glass composition designed by Tokyo-based SANAA Studio to shine light in an interplay of reflections that recall the brand's identity.

A facade as bright as a diamond

Inside the Dubai Mall, a facade composed of 15,000 crystal cubes welcomes visitors to Tiffany&Co.'s new Flagship Store. A dynamic aluminum and glass composition designed by Tokyo-based SANAA Studio to shine light in an interplay of reflections that recall the brand's identity.

Façade engineering

The project is a tribute to the history of Tiffany&Co, the company founded in New York in 1837 and which has become synonymous with global luxury by producing jewelry and working with the world's finest diamonds. The renovated façade of the Tiffany & Co. store in the Dubai Mall includes a reflective milled aluminum substructure to which 15,000 cubes of pure crystal have been mechanically locked, rotated in varying orientations to reflect light and its surroundings.

The seemingly random arrangement of the crystals was carefully designed to reflect light dynamically, capturing the visitor's attention and amplifying the effect of the backlighting of the cubes, the color Tiffany Blue. The fabrication and installation of the facade was entrusted to Tensoforma, which specializes in the design and fabrication of architectural envelopes, from which Buro Milan was commissioned to prepare the structural calculations.

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