Tiffany & Co. Flagship Store Façade

The project is a tribute to the history of Tiffany&Co, the company founded in New York in 1837 and which has become synonymous with global luxury by producing jewelry and working with the world's finest diamonds. The renovated façade of the Tiffany & Co. store in the Dubai Mall includes a reflective milled aluminum substructure to which 15,000 cubes of pure crystal have been mechanically locked, rotated in varying orientations to reflect light and its surroundings.

The seemingly random arrangement of the crystals was carefully designed to reflect light dynamically, capturing the visitor's attention and amplifying the effect of the backlighting of the cubes, the color Tiffany Blue. The fabrication and installation of the facade was entrusted to Tensoforma, which specializes in the design and fabrication of architectural envelopes, from which Buro Milan was commissioned to prepare the structural calculations.